A Sign of the Times: Television and Electoral Politics in Argentina, 1983-1989
نویسنده
چکیده
This paper examines the use of television as a political campaign tool in the 1983-1989 elections in Argentina. Campaigns were conducted against the background of a national television system that was subject to both commercial and political pressures. Initially, politicians’ lack of experience in exploiting the medium led to a scramble for air time right before the election. Within a few years, television became the dominant form of political communication. Political candidates soon developed more sophisticated approaches to television campaigning, but failed to reach a deeper understanding of how television could facilitate the interaction between political parties and citizens in a democracy.
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